Significance Magazine

It has become something of a cliché to remark upon the ever earlier arrival of the Christmas season. Given its popularity you would expect an early arrival to be a source of satisfaction, but this is rarely the case. In reality we seek to delay the festive season until a time we deem suitable – which seems to be much later than the retailers decide. The beginning of the holiday season ends up being greeted with a resounding ‘already?’ As we struggle to fathom how anyone could possibly feel festive at such an early time in the year.